1. Who We Are

This Privacy Policy describes how Impressions925 ("we", "us", "our") collects, uses, and protects your personal information when you visit impressions925.com (the "Website") or make a purchase from us.

Impressions925 is a Delhi-based brand specialising in 925 sterling silver jewellery, operating as an e-commerce business serving customers across India.

By visiting our website or placing an order, you agree to the collection and use of your information as described in this Privacy Policy.

2. Information We Collect

We do not collect or store your full credit/debit card numbers, CVV, or banking passwords. All payment transactions are handled by our secure third-party payment gateway partners.

3. How We Collect Information

Information you provide directly

• When you create an account or register on our website
• When you place an order or complete checkout
• When you contact our customer support team
• When you subscribe to our newsletter or promotional emails
• When you submit a review or feedback

Information collected automatically

When you visit impressions925.com, we automatically collect certain device and browsing information using the following technologies:

• Cookies — small data files placed on your device that help us remember your preferences and shopping cart.
• Log files — records of your IP address, browser type, referring URLs, and pages visited.
• Pixels & tracking tags — used by advertising platforms (such as Meta and Google) to measure the effectiveness of our ads.
• Analytics tools — such as Google Analytics, which help us understand how visitors use our website.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To process, fulfil, and track your orders
• To communicate order confirmations, shipping updates, and delivery notifications via email, SMS, and WhatsApp
• To process refunds, returns, and warranty claims
• To respond to your customer service queries
• To personalise your shopping experience and recommend relevant products
• To send promotional offers, new arrivals, and marketing communications (with your consent)
• To run retargeting advertisements on platforms such as Meta (Facebook/Instagram) and Google
• To detect and prevent fraud or unauthorised transactions
• To comply with legal and regulatory obligations under Indian law
• To improve our website, products, and services based on user behaviour

5. Sharing Your Information

Impressions925 does not sell your personal information to third parties. We may share your data only in the following circumstances:

Service Providers

We share necessary information with trusted third-party service providers who assist in operating our business, including:

• Logistics & courier partners — to deliver your orders (e.g., Shiprocket, Delhivery, Bluedart)
• Payment gateway providers — to process transactions securely (e.g., Razorpay, PayU)
• Marketing platforms — to run advertising campaigns (e.g., Meta, Google)
• Email & SMS providers — to send transactional and marketing communications
• Analytics providers — to understand website traffic and user behaviour

All third-party service providers are required to handle your data securely and only for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or to protect the rights, property, or safety of Impressions925, our customers, or others.

Business Transfers

In the event of a merger, acquisition, or sale of business assets, your personal data may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your data is transferred and becomes subject to a different privacy policy.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Here is what we use and why:

You can control or delete cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of our website, such as your ability to add items to your cart.

7. Marketing Communications

With your consent, we may send you marketing communications about new collections, offers, and promotions via email, SMS, and WhatsApp.

Opting out: You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any email we send. To opt out of SMS or WhatsApp marketing, reply STOP to any message or contact us directly at support@impressions925.com.

Please note that opting out of marketing communications will not affect transactional messages related to your orders (order confirmations, shipping updates, etc.).

We may use your purchase history and browsing behaviour to create targeted advertising audiences on platforms like Meta and Google. You can manage your ad preferences directly through those platforms.

8. Data Security

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or alteration. These measures include:

• SSL encryption on all pages of our website (HTTPS)
• Secure, PCI-DSS compliant payment processing through third-party gateways
• Restricted access to personal data — only authorised personnel can access it
• Regular review of our data collection and storage practices

While we take all reasonable precautions, no method of transmission over the internet is 100% secure. In the unlikely event of a data breach that affects your rights, we will notify you as required under applicable Indian law.

9. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

• Order data is retained for a minimum of 7 years as required under Indian tax and accounting laws.
• Account data is retained for as long as your account is active. You may request deletion of your account at any time.
• Marketing data is retained until you opt out or request removal.
• Support communications are retained for up to 2 years.

When your data is no longer needed, we securely delete or anonymise it.

10. Your Rights

Under the Digital Personal Data Protection Act, 2023 (DPDPA) and other applicable Indian laws, you have the following rights regarding your personal data:

To exercise any of these rights, please contact us at privacy@impressions925.com. We will respond to your request within 30 days.

11. Children's Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it promptly.

12. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or partner pages. This Privacy Policy applies only to impressions925.com. We are not responsible for the privacy practices of external websites. We encourage you to read the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Notify you via email if the changes significantly affect how we handle your data
• Display a notice on our website for a reasonable period after the update

Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.